Marketing Plan The Home Depot - 1958 Words

Marketing Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service, Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project, and develop a marketing plan. Organizational overviewBeginning in 1978, The Home Depot was founded by Bernie Marcus and Arthur Blank. , the founders vision of one-stop shopping for the do-it-yourselfer came to fruition with the help of investment banker Ken Langone and merchandising guru Pat Farrah. The first two Home Depot stores opened on June 22,†¦show more content†¦(The Home Depot, Inc, 2006) Customer service at home depot is one of the most important priorities. What better than enhancing customer service than providing a small coffee shop in the store for our early risers? The benefits of this service will make it convenient. Most of The Home Depot early risers are contractors who purchase their materials early to start their projects for the day. Having a small coffee shop in the location will save the customer time by not having to stop elsewhere for a quick breakfast before a long day at work. SWOTT AnalysisStrengths (internal)The Home Depot is a large organization that focuses on two major buying segments. The self employed general contractor who can go to The Home Depot for all their buying needs and secondly the weekend warriors. Those would be the average working person who likes to do things and build things themselves. This has been a strength and staple for The Home Depot from its infancy as an organization. Adding in a coffee shop to The Home Depot mix could be a strength. In the early morning hours, the coffee shop could focus on the always-on-the-go contractors who need a quick cup of coffee and a hearty breakfast sandwich to keep them going until the early afternoon. This would cut down on stops for the contractors and the convenience of it would allow The Home Depot to charge a premium. During the later part of the day and on the weekends theShow MoreRelatedE-Marketing Plan: Home Depot3144 Words   |  13 Pages| Final e-Marketing Plan | Home Depot | | Asheenita S. King | 3/2/2013 | | Table of Contents I. Executive Summary (Assignment 8.2) For most people, their home is the biggest financial and emotional investment they make. Before computer technology was as advanced as it is today people had to rely on the Yellow pages or the suggestion/advice of strangers, neighbors, friends, and/or family members if they wanted the perfect tool to the job themselves or to find the rightRead MoreBranding, Pricing, and Distribution: Home Depot1559 Words   |  7 PagesOnce Home Depot’s marketing plan contains a thorough description of the scissor lift, it will then focus on the branding, pricing, and distribution of the lift. The plan will also need to include a product branding and pricing strategy, as well as examine how the pricing strategy supports the branding strategy. In addition, Home Depot will prepare a distribution channel analysis from which it will create a distribution strategy, determine whether the company is going to use a push or a pull strategyRead MoreHome Depot s Integrated Marketing Communications Tacti cs Essay877 Words   |  4 Pagesmeans a nice car or home ownership. Roughly 64.0% of Americans are homeowners (U.S. Census, 2015). Numerous homeowners struggle with making monthly payments and funding regular maintenance. Rising costs of replacing or repairing items in a home are driving many to turn to do-it-yourself home improvement projects. One company ready to empower the new do-it-yourself handyman, do-it-for me consumers and professional repairmen is Home Depot. Home Depot is one of the largest home improvement retailersRead MoreMarketing Mix Essay1263 Words   |  6 PagesThe term marketing mix is defined as a set of marketing tools that the firm uses to pursue its marketing objectives in the target market. The marketing mix is an essential part of the formulation of a firm’s marketing strategy. It is important for an organization to have a good understanding of the marketing mix. Each element is important when developing a marketing plan. Traditionally, t he marketing mix consisted of four broad categories of variables known as the 4 P’s: product, place, priceRead MoreThe Functional Areas Of A Business Unit753 Words   |  4 PagesAccording to Parnell (2014), the functional areas of a business unit, such as marketing, finance, purchasing, production, research and development, information technology, and human resources, support the competitive and corporate strategies of the firms (p. 219). Marketing, the way a firm connects with consumers, is divided up into four categories: price, promotion, product, and place (Parnell, 2014, p. 221). With regard to price, firms with a low-price-differentiation with focus strategy mustRead MoreHome Depot Case Analysis975 Words   |  4 PagesHome Depot Case Analysis Andrew Stovall MKTG 6301.01 Dr. Rajaratnam September 27, 2012 Home Depot Case Analysis Summary The Home Depot Case takes place in 2007 during a time when the former chairman and CEO Robert Nardelli had recently announced his â€Å"mutually agreed† upon resignation from the company. Nardelli started at Home Depot in 2000 and produced rapid growth for the company because of his cost-cutting measures and centralized purchasing strategies. However, even though the profitsRead MoreHome Depot Case Study1130 Words   |  5 PagesHome Depot Builds on Research, Segmentation, Targeting Case Summary: Home Depot Inc., is one of the largest retail home improvement industry worldwide. Home Depot offers 2,275 stores worldwide. The company generates nearly $75 Billion in revenue annually. Home Depot was founded by Bernie Marcus and Arthur Blank. These two individuals originated there dream from a coffee shop in LA during 1978. Home Depot distributes varies targeting, segmentation strategies, and market research when selling productsRead MoreInternet Technology, Marketing, and Security1648 Words   |  7 Pagesï » ¿Internet Technology, Marketing and Security The Home Depot opened its doors in 1978 and was founded by Bernie Marcus and Arthur Blank in Atlanta, GA (The Home Depot, 2003). The company has become the second leading retail store in the world, and is currently the largest home improvement warehouse by a large margin (The Home Depot, 2003). This research discusses the internet related enterprises that the company operate and how Home Depot protects its consumers. There is also a section dedicatedRead MoreWhat Is Operations Management?1534 Words   |  7 Pageswith a well versed understanding of multi-disciplinary field that focus on managing all aspects of an organization s operations. For my paper I will be looking at Home Depot and how these steps impact how they do business in today’s market. Some of the key areas that will be discussed will be how Home Depot as an organization develops plans and strategies to deal with the opportunities and challenges that arise in their particular industry. Along with what design systems they use so that they maintainRead MoreInternal Risk Assessment - Home Depot1552 Words   |  7 Pagestraded global firm, The Home Depot, Incorporated leads the world in retail building supplies and home improvement goods. According to the 2009 Form 10-K reported to the Securities and Exchange Commission (SEC), the company maintains 2,244 retail sites â€Å"Located throughout the United States including the Commonwealth of Puerto Rico and the territories of the U.S. Virgin Islands and Guam (â€Å"U.S.†), Canada, China and Mexico† (The Home Depot: Annual Report, 2009). The Home Depot wisely forecasts and assesses

Abraham Lincoln Once Said, “Life Is Always Going To Be

Abraham Lincoln once said, â€Å"Life is always going to be a bumpy road. Eventually you just learn how to drive on it† (Lincoln). Has an obstacle ever hindered you from attaining a certain goal? This obstacle may have been a physical obstacle or limitation, for instance, maybe you have experienced surgery or severe physical pains at one point or another in your life. Perhaps this obstacle is emotional stability or mental health as well. While you may be reading this essay this very second, an obstacle may be hindering you right now in your life. Regardless of the obstacle’s severity or duration, every individual has an obstacle and learns how to overcome or endure this obstacle, whether they learn right away or over time. A human being may†¦show more content†¦As they grow â€Å"steeper and steeper,† they face more challenges along the way. In addition, little did they know that the more they would travel to California, both Tom’s grandparents wo uld die. Steinbeck goes on to say, â€Å"And now a light truck approached, and as it came near, the driver saw the turtle and swerved to hit it† (Steinbeck 15). Just as this chapter reveals the turtle’s constant struggle, the subject of the turtle is a direct metaphor for the Joad family, as they are hit with many challenges, such as the Dust Bowl and unemployment, and within these disasters they must discover they need to carry on alongside the many hardships they face. This is how the turtle represents the Joad’s constant diligence in the midst of struggles. Just as this happens, there would be people waiting for the Oklahoma travelers to come across their way, and they would make fun of them, calling them â€Å"Okies,† and as this was happening, these people who made fun of them were similar to the driver who swerves to hit the turtle. Regardless, the Joad family must learn to stand firm in the midst of the adversity they face. Steinbeck demonstrates t his the best way through his character Jim Casey, and Steinbeck first introduces him by writing, â€Å"[Jim Casy] stopped whistling and sang in an easy thin tenor: ‘Yes, sir, that’s my Saviour, Je-sus is myShow MoreRelatedAbraham Lincolns Character Essay913 Words   |  4 PagesAbraham Lincolns Character The world will little note nor long remember what we say here, but it can never forget what they did here. It is for us the living rather to be dedicated here to the unfinished work which they who fought here have thus far so nobly advancedà ¢Ã¢â€š ¬Ã‚ ¦that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion - that we here highly resolve that these dead shall not have died in vainRead MoreHeros, A Hero, And Abraham Lincoln And Frederick Douglass751 Words   |  4 PagesFrederick Douglass once said, â€Å" Power concedes nothing without a demand. It never did and it never will.† In order to see the true side of people, you need to be willing to find the total of corruption and wrongdoing which will be forced upon them. This will continue to happen until they are finally opposed. Heroism is the act of being brave and selfless, putting others before yourself. A hero will always do the right thing no matter the circumstances, even if they have to risk their own life to do so. Read MoreComparasion Essay Abraham Lincoln vs Martin Luther King1213 Words   |  5 PagesAbraham Lincoln and Martin Luther King Jr. Abraham Lincoln and Martin Luther King both influenced history at different time for very similar beliefs. They bought fought for civil rights of African Americans who did not always have the rights they have now. They were once slaves and owned by white people .As slaves they were required to do what they were told. A slave had no rights and was treated like a nobody. They were often beaten physically and mentally. Lincoln fought for the freedom of slavesRead MoreAnalysis Of Virginia Plantation s The Slave Relationship 1321 Words   |  6 Pages Sinclair Cameron November 20th 2015 Primary Document Analysis Document #1 depicts Virginia Plantation life in 1800. Detailed in this painting is the master slave relationship. It shows a white master having power over his African American slave – one female and one male. This painting is called Luxuries which in this depiction shows luxuries related to sex and power. That is, a white master, having sexual relations with black female and discipline African American man without any impedimentsRead MoreThe Views On Lincoln s Presidency1738 Words   |  7 Pagesregarding Lincoln’s opinions and policies toward slavery, and the unification of a nation as a whole, I distinguished that several authors have contending visions of Lincoln’s actions during his presidency. Some authors (Dirck, Guelzo, Striner) portray Lincoln as the great emancipator in depicting him as a crusader whose main purpose during the Civil War was only to accomplish the abolishment of slavery. In contrast, some authors (Escott, Gates, Foner, and McPhe rson) maintain a more critical stance on Lincoln’sRead MoreJohn Wilkes Booth, The Killer And His Plans Essay1584 Words   |  7 Pagesduring and after the shooting of President Lincoln. It is a book that mainly focuses on John Wilkes Booth , the killer, and his plans and how it panned out. John Wilkes Booth was an actor and lived a wealthy life, he was someone who was considered very handsome by many and someone with fine clothes. His tactics per se were not well planned out. John Wilkes Booth had tried to kidnap President Lincoln before, but he failed to do so he planned on bringing Lincoln to the South and demanding peace, BootheRead MoreDefinition Of The Emancipation Proclamation Essay1618 Words   |  7 Pagesâ€Å"Nearly all men can stand adversity, but if you want to test a mans character, give him power.† The 16th president of the United States, Abraham Lincoln once said. Abraham Lincoln can be noted as the most quintessential people in history. He issued man y speeches that impacted the modern world today, such as, the Gettysburg Address, House Divided Speech, Lincoln-Douglas debate, but most notably the Emancipation Proclamation. Perspective has varied about the purpose of this document for years, dueRead MoreAbraham Lincoln And Its Impact On The United States1470 Words   |  6 PagesYou have heard of him in every textbook and learned about him in school. Abraham Lincoln made a lasting impact on the United States because he was able to maintain the continuation of the United States. He was a very open minded person and was able to understand both aspects of the War. As a president and Commander in Chief of the United States Army, he was calm under pressure and very generous. He had a lasting impression on the South with his Ten Percent plan and was viewed as a hero for AfricanRead MoreThe Civil War Of The United States1561 Words   |  7 Pagesdefined as, â€Å"the power or right to act, speak, or think as one wants without hindran ce or restraint†. (Definition) Everyone in the United States of America is entitled to this basic human right, presented to us by our founding fathers, though it was not always that simple. Even though it was in the Constitution, many people living before the mid 18th century in the United States were not extended this right, due to their nationality or lack of fortune. Someone lacking freedom is referred to as a slave.Read MoreSports Heroes: O.J. Simpson and Others Essay928 Words   |  4 PagesWalter inspired his team and community. Every Christmas him and his wife helped the underprivileged children around the Chicago area. Walter said â€Å"I want to be the guy who is always remembered for giving his all whenever he was on the field†. I think that this quote shows his respectfulness of the sport and his kindness for others. There are so many real life heroes, the next hero I admire is Martin Luther King Jr. King was an American rights activist and was a leader in the African-American civil

What You Should Do About Professional Term Papers Starting in the Next Two Minutes

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Catering industry free essay sample

The catering industry is comprised of businesses that provide food, beverages and other services to a variety of clients, usually for special events. Catering industry jobs vary from small intimate affairs to large events that involve providing not only food and beverage service but also tableware, linens, service personnel and other aspects of the event. Companies that provide catering services might be as large as a business with several locations or as small as an individual who provides catering services on his or her own. A caterer might be part of a restaurant or have his or her own business. Caterers might make use of independent contractors for some aspects of their catering service. Small dinners and banquets are some types of events for which a caterer might provide service. These events might be set in a person’s home, a small restaurant or an outdoor venue. Some individuals might have a personal caterer who provides private catering services whenever needed. Other times, a caterer might be hired specifically to cater to a large event such as a wedding, a family reunion or a corporate event. TYPES OF CATERING ESTABLISHMENTS The food service industry (catering industry in British English) encompasses those places, institutions and companies that provide meals eaten away from home. This industry includes hotels , restaurants, schools and hospital cafeterias, catering operations, and many other formats, including ‘on-premises’ and ‘off-premises’ caterings. Catering is a multifaceted segment of the food service industry. There is a niche for all types of catering businesses within the segment of catering. The food service industry is divided into two general types: commercial segment and non-commercial segment. Catering management may be defined as the task of planning, organizing, controlling and executing. Each activity influences the preparation and delivery of food, beverage, and related services at a competitive, yet profitable price. These activities work together to meet and exceed the customer’s perception of value for his money. CLASSIFICATION OF CATERING ESTABLISHMNET A) Primary or Commercial Catering These are the establishments whose main aim is to earn profit by providing food and beverage to the guests as per their demand. Hence, they are also referred as commercial catering, establishments. Such as hotels , restaurants, fast food outlets, bars, pubs, etc. 1) Residential- These type of establishment provides food n beverage along with accommodation. Such as hotels , motels, resorts, ship or cruise lines, etc. 2) Non-Residential- These types of establishment provides only food beverage. Such as restaurants, pubs, night clubs etc. B) Secondary or Non Commercial Catering These are the establishments that provide food and beverage as a part of another business. Their aim is not to earn money. Instead, the establishments are there to provide welfare services at affordable prices, such as industrial canteens, hospital canteens, school/college canteens, railways caterings, airline caterings, etc. The quality and the quantity of the food should be equally good, through this type of menu offered in this type of catering might be different from another. May be deemed as those operations in which making a profit from catering facility is not the outlet’s main concern. Since the operations are completely or partially subsidized by a parent body, such establishments’ primary obligation is in the well being or care of their guests/ customers/ patients. Unlike commercial catering establishment the guests/ customers/ patients do not have choice of catering facilities. 1) Institutional Catering Institutional catering includes school, colleges, universities, hospitals, orphanages, old age homes, prisons etc. In some of these establishments no charge is made to certain group of customers to for the provision of food beverage services as they are completely or partially subsidized by various government funds. 2) Transport Catering The provision of food and beverages to passengers, before, during and after a journey on trains, aircraft and ships and in buses or private vehicles is termed as transport catering. These services may also be utilized by the general public, who are in the vicinity of a transport catering unit. The major forms of modern day transport catering are airline-catering, railways catering, ship catering and surface catering in coaches or buses which operate on long distance routes. Surface Catering Catering to passengers traveling by surface transport such as buses and private vehicles is called surface catering. These eating establishments are normally located around a bus terminus or on highways. They may be either government run restaurants, or privately owned establishments. Of late there has been a growing popularity of Punjabi style eateries called dhabas on the highways. 3) Industrial Catering The provision of food and beverages to ‘people at work,’ in industries and factories at highly subsidized rates is called industrial catering. It is based on the assumption that better fed employees at concessional rates are happy and more productive. Catering for a large workforce may be undertaken by the management itself, or may be contracted out to professional caterers. Depending on the choice of the menu suggested by the management, catering contractors undertake to feed the workforce for a fixed period of time at a predetermined price.